#Ocean cleanup sunglasses code

The amount of plastic reaching the oceans could nearly triple by 2040, Pew Charitable Trusts and the think tank SystemIQ revealed earlier this year. Reversing the flow of plastics, catalyzing comprehensive change Selling all available sunglasses has the potential to clean the equivalent of 500,000 such fields worth of plastic. Simply selling a single pair, The Ocean Cleanup says, funds clearing 24 football fields of plastic in the Great Pacific Garbage Patch. This nonprofit also says it is reinvesting all proceeds to cleaning up more trash from the ocean. This is all possible because the 2019 catch was immediately tracked and audited.

#Ocean cleanup sunglasses code

A unique QR code on the frame links to the specific story of the plastics used to create it and also enables a lost-and-found feature. Even if a pair turns out to be neither durable nor treasured, it can be easily disassembled and recycled.Īccording to The Ocean Cleanup, each pair carries with it a higher purpose to raise awareness and fund further cleanups. Frames are made from certified high-quality plastic. The glasses were conceived by industrial designer Yves Béhar and created in Italy by the eyewear company Safilo. Though made from trash, this premium product was designed to be kept forever. The sunglasses were made using the nonprofit’s first plastics catch from last December and are meant to be both durable and treasured. Sunglasses meant to last, spread awareness and fund ocean cleaning “We chose to make timeless sunglasses as our first product because they are durable, useful and, since we’re dependent on word-of-mouth to spread our mission, we hope that by making something that is often carried around, they can also help create awareness,” The Ocean Cleanup said in a press release. It certainly is one way to raise awareness about the ocean plastic crisis among consumers. The Ocean Cleanup, which is collecting and repurposing the plastic floating in the Great Pacific Garbage Patch, has created sunglasses from its first catch.

A small Dutch nonprofit made a big step for ocean health and a circular economy this month.